Problem: We begin aging the moment that we’re born. We’re so busy living that we don’t think about it. Until we hit 50, 60, and 70 and things start changing. By 2030 there will be more people over the age of 65 than people 18 and under around 1 in 5 Americans will be over 65 yet their needs aren’t recognized.

Solution: We ignited a conversation around Aging with Attitude. We’ve posted 365 days of human truths, surveys, and pearls of wisdom and have given voice to a whole population.