Colorful word 'neighborhood' with each letter in a different color.

Client

Cherish Health

Year

2020-2023

Brand positioning, brand Identity, naming, brand narrative, messaging, content strategy, brand guidelines, omnichannel campaign, website, social, digital, video

Role

AGING WITH ATTITUDE PART 2

Problem: We begin aging the moment that we’re born. We’re so busy living that we don’t think about it. Until we hit 50, 60, and 70 and things start changing. By 2030 there will be more people over the age of 65 than people 18 and under around 1 in 5 Americans will be over 65 yet their needs aren’t recognized.

Solution: We ignited a conversation around Aging with Attitude. We’ve posted 365 days of human truths, surveys, and pearls of wisdom and have given voice to a whole population.

A series of social media posts focused on aging, featuring text-based messages and images of older adults engaging in various activities like fishing, walking, reading, and socializing.

Aging with Attitude Year two: Human truths, surveys, pearls of wisdom social

Three social media posts on phone screens. First post: orange background with red and blue borders, white text reading "You’re only as old as you feel. Does that mean I’m a different age each day?" Second post: woman wearing a colorful hat sitting by a window in a waiting area. Third post: yellow background with red, white, and blue text reading "I’m old. I’m also sagacious."
Three smartphone screens displaying social media posts: the first shows two elderly men hugging outdoors, the second contains a motivational quote about New Year's, and the third shows an elderly woman in a swimsuit on a patio.
Three smartphone screens showing Instagram posts. The first has a quote about living to old age on personal terms. The second features a photo of people in a park with green foliage. The third displays a quote about age not mattering unless you are cheese.
Three social media posts with colorful backgrounds and quotes about aging, love, and perception of aging.