Client

Happy fuel llc.

Year

2013 - 2017

Brand positioning, brand Identity, naming, brand narrative, messaging, content strategy, brand guidelines, omnichannel campaign, website, app, social, digital marketing, video, animation, experiential events, collateral materials

Role

A NEW KIND OF MEDIA: HAPPY MEDIA

For years, scientists have explored the connection between happiness and healthiness. You know what they learned? Being happy is good for you. With connectivity in our hands 24/7, the time was right to connect people to their own happiness and to each other, so we “live in the happy,” and in the healthy.

Enter Happy Fuel.

Happy Fuel takes the functionality of social media and filters it through a prism of happiness. The result is a new kind of media: Happy Media. Happy Fuel began as a social app that gives users a mobile place to store, gauge, and share the things that fuel their happy, whether it’s a song, photo, video, place, sound, or thought. By making people more conscious of happiness and giving them a fun way to share it, it turns out Happy Fuel is also healthy fuel.

Happyfuel coffee table book

Happyfuel Webapp

Happyfuel Integrated

Happyfuel Internet Week New York

Happyfuel 10 Ways to Live in the Happy