Client
Cherish Health
Year
2020- 2021
Brand Identity, naming, brand narrative, messaging, content strategy, brand guidelines, omni channel campaign, website, social, digital marketing, video, collateral materials
Role
PROJECT SAFE AT HOME
Project Safe@Home is an initiative brought to you by Cherish. In response to the COVID-19 pandemic, we wanted to create awareness and educate about the importance of staying home to keep people and humanity at large safe. These short films captured the problem of the COVID-19 pandemic and the incredible speed at which this virus can spread. And it showcases how humanity meets urban landscape (like a human petri dish) through an original time-lapse film technique by Australian cinematographer, Matt Butler.
These films were incorporated as the theme for the Project Safe@Home initiative on an educational website and were featured on social channels including Facebook, Instagram, LinkedIn, and Twitter.
Cherish Project Safe @ Home Social Films
Cherish Project Safe @ Home Digital