Colorful word 'otherhood' in rainbow colors with each letter in different vibrant shades.

Client

Cherish Health

Year

2020- 2021

Brand Identity, naming, brand narrative, messaging, content strategy, brand guidelines, omni channel campaign, website, social, digital marketing, video, collateral materials

Role

PROJECT SAFE AT HOME

Project Safe@Home is an initiative brought to you by Cherish. In response to the COVID-19 pandemic, we wanted to create awareness and educate about the importance of staying home to keep people and humanity at large safe. These short films captured the problem of the COVID-19 pandemic and the incredible speed at which this virus can spread. And it showcases how humanity meets urban landscape (like a human petri dish) through an original time-lapse film technique by Australian cinematographer, Matt Butler.

These films were incorporated as the theme for the Project Safe@Home initiative on an educational website and were featured on social channels including Facebook, Instagram, LinkedIn, and Twitter.

Cherish Project Safe @ Home Social Films

Collage of images with messages about COVID-19 support and safety, including phrases like 'Our frontline heroes,' 'Support,' 'Spread,' 'Why,' 'Stay at home,' 'Support,' 'Save,' and 'Spread the word not COVID-19, stay at home.' Several cityscapes and parks are shown with colorful, glitchy text overlay.

Cherish Project Safe @ Home Digital