Year

2017 - Current

Colorful word 'friendship' with multicolored letters and circles representing community and connection.

Client

Various

Brand positioning, brand Identity, naming, brand narrative

Role

Otherhood specializes in mission-branding and storytelling, crafting powerful identities for health, wellness, and social impact brands through strategic naming, brand identity, and narrative development that authentically reflect their purpose and drive meaningful change.

  • Cherish Health: Named the company, products, and programs, creating the "Aging with Attitude" movement and Project Safe@Home.

  • SideKick Bio, Ropirio, LucienBio, VitalStart Health: Developed brand identities for these biopharma and health companies.

  • RF Wilkins: Rebranded this NYC-based consultancy.

  • Under the Sisterhood: Created the branded house, naming the Under the Hood of Women’s Health platform and Under the Hood programming. Developed the brand identity and narrative for Sistergood, its nonprofit arm.

  • Spencer Solutions & Hearing Voices of Support: Named and developed their brand identities

The word "cherish" in white text on a black background with a small rainbow-colored signal icon above the letter 'i'.
Text graphic that reads "Aging with Attitude" in yellow, blue, and red letters on a black background.
Black background with a white circular logo and the word "ropirio" in white text.
Black background with a white square border containing the text 'SIDE KICK BIO' in uppercase white letters.
Logo for Lucien Bio with white text on black background
Vital Start logo with the tagline "Delivering joy" on a black background.
Logo of RF Wilkins Consultants with black background and white text, two green dots.
Colorful text on a black background reading "hello I'm spencer" in orange, green, and blue letters.
Text graphic that says 'Under the Sister Hood' with 'Sister Hood' in pink and the rest in white on a black background.
Text graphic with pink and white lettering on black background reading 'Women Making the World Healthier'.
Black background with pink and white text that reads "Women's March of Voices."
Text graphic reading 'Under the Hood of Story-Sharing' with black, white, and pink text on a black background.
Pink circle with the text 'SISTER GOOD' in black and white letters inside.
Circular sound wave graphic with the text 'Hearing Voices of Support' in the center, on a black background.
Black background with a white lowercase 'p' and a small white dot to the right of the 'p'.