Year

2017 - Current

Client

Various

Brand positioning, brand Identity, naming, brand narrative

Role

Otherhood specializes in mission-branding and storytelling, crafting powerful identities for health, wellness, and social impact brands through strategic naming, brand identity, and narrative development that authentically reflect their purpose and drive meaningful change.

  • Cherish Health: Named the company, products, and programs, creating the "Aging with Attitude" movement and Project Safe@Home.

  • SideKick Bio, Ropirio, LucienBio, VitalStart Health: Developed brand identities for these biopharma and health companies.

  • RF Wilkins: Rebranded this NYC-based consultancy.

  • Under the Sisterhood: Created the branded house, naming the Under the Hood of Women’s Health platform and Under the Hood programming. Developed the brand identity and narrative for Sistergood, its nonprofit arm.

  • Spencer Solutions & Hearing Voices of Support: Named and developed their brand identities