Year
2017 - Current
Client
Various
Brand positioning, brand Identity, naming, brand narrative
Role
Otherhood specializes in mission-branding and storytelling, crafting powerful identities for health, wellness, and social impact brands through strategic naming, brand identity, and narrative development that authentically reflect their purpose and drive meaningful change.
Cherish Health: Named the company, products, and programs, creating the "Aging with Attitude" movement and Project Safe@Home.
SideKick Bio, Ropirio, LucienBio, VitalStart Health: Developed brand identities for these biopharma and health companies.
RF Wilkins: Rebranded this NYC-based consultancy.
Under the Sisterhood: Created the branded house, naming the Under the Hood of Women’s Health platform and Under the Hood programming. Developed the brand identity and narrative for Sistergood, its nonprofit arm.
Spencer Solutions & Hearing Voices of Support: Named and developed their brand identities